Sportink
Branding
THE STORY
From strategy to execution, Sportink was reimagined into a modern sportswear brand. Based in Sabah, Borneo, the rebranding encompassed a complete brand identity refresh alongside product development for its sublimated jersey collection.
COLOUR
Inspired by its roots in Sabah, the brand embraces purple
as its core identity. Created from the combination of red
and blue, the colour represents the rich heritage, culture,
and pride of Borneo.
“STRIDE”
The core structure of the icon forms a sharp, stylized 'S'
derived from the word STRIDE. Designed not just as a
visual identity, but as a symbol of mechanical power and
natural velocity, engineered to inspire everyday athletes
and elite runners alike to push their limits and conquer
every mile.
PRODUCT DEVELOPMENT
Beyond rebranding, we enhanced Sportink's product
development by introducing proprietary performance
technologies that elevate both product performance
and brand perception.
SLIDE SANDALS “FLEXCUSHION”
Experience next-level comfort with our Comfort Technology.
Designed with an extra-thick cushioned sole, these slippers
offer enhanced support, responsive cushioning, and lasting
comfort from morning to night.