Converse
Marketing Material
OBJECTIVE
Create an exclusive Purchase With Purchase (PWP) Raya packet that transforms a traditional festive giveaway into a collectible brand experience while reinforcing Converse's playful identity during the annual Hari Raya campaign.
THE BIG IDEA
The Big Idea, Tradition, Reimagined.
We blended the warmth of balik kampung with Converse's expressive, street-inspired aesthetic, turning a familiar festive item into a collectible piece of brand storytelling.
CREATIVE DIRECTION
A visual system inspired by retro culture, bold illustration, and contemporary streetwear, balancing nostalgic Raya elements with Converse's distinctive graphic identity.
OBJECTIVE
Create an exclusive Purchase With Purchase (PWP) Raya packet that transforms a traditional festive giveaway into a collectible brand experience while reinforcing Converse's playful identity during the annual Hari Raya campaign.
